The concept of the logo is rooted in a hashtag – the idea that thoughts and words must be ‘coded’ properly and the tie-in with social media and its impact and role as a delivery system for hate speech.

There is also the idea present of a sideways ‘H’ (for hate) and a vertical bridge going across this H/hate…a landscape that transcends and also runs in tandem/intersects hate.

Lastly, there are thorns and barbed edges that represent that hate and ‘sting’ of prejudice and thoughts – this is a visual representation of hateful speech and rhetoric…and that with freedom of speech comes the ethical dilemma of defending free speech that one finds vile.